Product Metrics

Acquisition Metrics

Measure how people discover and start using your product.
Examples:

• Traffic / Visits (organic, paid, referral)
• Sign-ups or New Accounts
• Customer Acquisition Cost (CAC)
• Activation Rate (percentage of new users who reach a key first milestone)

Engagement Metrics

Track how actively and frequently people interact with your product.
Examples:

• Daily / Weekly / Monthly Active Users (DAU, WAU, MAU)
• Session length & frequency
• Feature usage rates
• Engagement depth (e.g., number of actions per session)

Retention Metrics

Measure how well your product keeps users coming back over time.
Examples:

• Retention rate / Churn rate
• Cohort analysis (retention curves)
• Repeat usage patterns
• Time to churn

Monetization Metrics

Reflect your ability to generate revenue from your product.
Examples:

• Average Revenue per Customer (ARPC)
• Customer Lifetime Value (CLV)
• Conversion rate from free to paid
• Gross margin (percentage of revenue left after covering the direct costs of delivering your product or service)
• Annual Recurring Revenue (ARR)

Customer Satisfaction & Quality Metrics

Track how users feel about your product and the quality of their experience.
Examples:

• Net Promoter Score (NPS)
• Customer Satisfaction Score (CSAT)
• Customer Effort Score (CES)
• Bug reports & defect rates

Business & Strategic Impact Metrics

Link product performance to broader business goals.
Examples:

• Market share growth
• Revenue contribution by product line
• Product ROI
• Adoption in target segments