BYU Strategy - Marriott School of Business

Schedule

Below is the planned schedule. Dates, topics, and assignments may adjust as needed.

Class Format: Each class is split: first half covers PM/Strategy, second half is hands-on building.

Note: Class starts Jan 8. Feb 17 follows Monday instruction schedule (no T/Th class).

Wk # Date PM / Strategy Build Assessments
1 1 Thu, Jan 8 Course overview, What is PM Terminal basics, Claude Code setup
2 2 Tue, Jan 13 PM history, AI disruption Git fundamentals
2 3 Thu, Jan 15 AI-powered PM, problem thinking Deployment (Vercel / GH Pages) Q1: Ch 1
3 4 Tue, Jan 20 Why products fail CC: Markdown files (CLAUDE.md)
3 5 Thu, Jan 22 You as the customer Frontend fundamentals (HTML/CSS) Q2: Ch 2, Sprint 1 Assigned
4 6 Tue, Jan 27 Jobs-to-be-Done framework React basics
4 7 Thu, Jan 29 Problem interviews (Mom Test) CC: Slash commands Q3: Ch 3, Sprint 1 Due, Sprint 2 Assigned
5 8 Tue, Feb 3 Evaluating opportunities Client-side state, forms
5 9 Thu, Feb 5 Committing to a problem Supabase setup + auth, CC: Agents Q4: Ch 4, Sprint 2 Due, Sprint 3 Assigned
6 10 Tue, Feb 10 MVP scoping, user stories Supabase database, tables, RLS
6 11 Thu, Feb 12 PRDs (AI-assisted) CRUD operations, relations Q5: Ch 5
7 12 Thu, Feb 19 Usability testing, iteration Supabase storage, CC: Skills Q6: Ch 6, Sprint 3 Due, Sprint 4 Assigned
8 13 Tue, Feb 24 Web vs mobile strategy Capacitor / PWA basics
8 14 Thu, Feb 26 Platform decision framework APIs & integrations, CC: Hooks Q7: Ch 7
9 15 Tue, Mar 3 Product metrics Analytics setup
9 16 Thu, Mar 5 Leading vs lagging indicators Event tracking, dashboards Q8: Ch 8, Sprint 4 Due, Sprint 5 Assigned
10 17 Tue, Mar 10 Go-to-market strategy Landing pages, SEO basics
10 18 Thu, Mar 12 Distribution channels Edge functions Q9: Ch 9, Peer Code Review Due
11 19 Tue, Mar 17 Business models Stripe setup
11 20 Thu, Mar 19 Pricing strategy Webhooks, subscriptions, CC: Plugins Q10: Ch 10, Sprint 5 Due
12 21 Tue, Mar 24 Tech debt concepts Testing basics, linting
12 22 Thu, Mar 26 Growth & retention Supabase realtime
13 23 Tue, Mar 31 Build & feedback Build & feedback
13 24 Thu, Apr 2 Build & feedback Build & feedback Peer Product Testing Due
14 25 Tue, Apr 7 Storytelling & pitch Demo prep, polish
14 26 Thu, Apr 9 Final presentations Final presentations
15 27 Tue, Apr 14 Final presentations, retrospective Course wrap-up Final Project Due

Course Phases

Weeks Phase Focus
1-3 Problems Worth Solving Explore problems, build throwaway prototypes, validate
4-5 Prototype & Validate Commit to problem, build real MVP, get user feedback
6-7 Core Product Build core feature, user testing, iterate
8-9 Measure & Position Analytics, platform strategy, GTM planning
10-11 Monetize & Scale Business model, payments, growth
12-13 Build & Polish Dedicated build time, tech debt cleanup
14-15 Launch & Present Final presentations, retrospective

Sprints

Sprint Assigned Due Focus Key Deliverables
1 Week 3 Week 4 Ship & Showcase Portfolio live, 1 prototype, 5 problems
2 Week 4 Week 5 Validate & Commit Problem validated, v0.1 deployed
3 Week 5 Week 7 Core Product PRD, core feature, 3 user tests
4 Week 7 Week 9 Measure & Position Analytics, landing page, GTM plan
5 Week 9 Week 11 Monetize & Scale Business model, payments
Final Week 11 Week 15 Launch & Present Live product, presentation, 5+ users

Peer Assignments

Assignment Due Focus
Peer Code Review Thu, Mar 12 AI-assisted analysis of peer’s codebase
Peer Product Testing Thu, Apr 2 Be a real test user for peer’s app

Readings

Each chapter integrates PM/Strategy content with hands-on Build content. Read the assigned chapter before the quiz date.

Chapter Title Quiz Date
1 Product Management in the AI Era Thu, Jan 15
2 Problems Worth Solving Thu, Jan 22
3 Problem Discovery Thu, Jan 29
4 Validating Opportunities Thu, Feb 5
5 Building Your MVP Thu, Feb 12
6 Testing with Users Thu, Feb 19
7 Platform Strategy Thu, Feb 26
8 Measuring What Matters Thu, Mar 5
9 Go-to-Market Thu, Mar 12
10 Business Models Thu, Mar 19
11 Sustainable Code
12 Final Presentations