BYU Strategy - Marriott School of Business

Schedule

Below is the planned daily schedule. Dates, topics, and assignments may adjust as needed. All readings, slides, and homework are linked here.

Week Date Topics In-class Quiz Homework Assigned Homework Due
1 Fri, Sept 5 Course overview, Product Management and AI, Thought Leaders, Computer Setup,
2 Fri, Sept 12 LLMs continued, Prompt engineering Quiz 1 - AI Product Management HW 1 - Understanding Large Language Models Fri, Sept 26
3 Fri, Sept 19 Guest Speaker: Carlos Kemeny
Product Innovation Process, Target Market, Customer Discovery Quiz 2 - LLMs 2
4 Fri, Sept 26 Value prop design, hypothesize customer needs/unfulfilled jobs, customer pain/gain. Principles for choosing problems to work on. Validate customer needs Quiz 3 - Product Strategy and Innovation HW 2 - Creating a Product Requirements Document (PRD) Fri, Oct 10
5 Fri, Oct 3 Project Management with Jira, Backlog, user stories Quiz 4 - Customer Validation
6 Fri, Oct 10 Git/GitHub - Collaboration across PM, Eng, Design, Psychological safety, The triad and how it’s changing (ratios of PMs to engineers) Quiz 5 - Mid-semester Feedback Survey HW 3 - Understanding the internet and APIs Fri, Oct 24
7 Fri, Oct 17 Internet fundamentals · APIs · JSON & HTTP requests Quiz 6 - GitHub and Collaboration
8 Fri, Oct 24 Principles of software engineering & Design Quiz 7 - APIs and How the Internet Works HW 4 - Using Git for collaboration and version control Fri, Nov 14
9 Fri, Oct 31 V0, Bolt, Replit, Lovable, Cursor, Windsurf (homework: Build the same app in 5 platforms. Write up what you could do in each. Limitations.) Quiz 8 - Principles of Software Engineering and Design
10 Fri, Nov 7 Build and feedback 1 Quiz 9 - AI Tools HW 5 - Choosing the right AI tools Fri, Nov 21
11 Fri, Nov 14 Product metrics Quiz 10 - Product Metrics and Data Analysis
12 Fri, Nov 21 Build and feedback 2
13 Fri, Nov 28 No class – Thanksgiving
14 Fri, Dec 5 Final Presentations · Reflections Extra Credit - Student Ratings Final Project Due
15 Fri, Dec 12 Final Exam (50 questions, multiple choice, testing center)