BYU Strategy - Marriott School of Business

5. Collaboration

Diamond axis: Collaboration. Do people trust you, and do they want you on the next one?

Collaboration is the left side of the diamond. Communication is judged on the artifact; Collaboration is judged on the relationship, with anyone you work with, teammate or client. It is the trust built over the whole engagement. Working as a Team set up your pod’s norms and feedback model; this chapter covers the skills behind them.

Client Hands

Interact professionally with senior stakeholders; build trust through credibility

5.1 Build Trust

Demonstrate judgment, reliability, and empathy

Trust is the foundation of influence. Without it, even perfect analysis fails.

Recruiting Application Client Work Application
Fit interviews: demonstrate character, judgment, and cultural fit Build trust through consistent delivery, honest communication, and genuine care for client success

Trust Equation (reminder):

\[Trust = \frac{Credibility + Reliability + Intimacy}{Self\text{-}Orientation}\]

Building Trust:

Component How to Build It
Credibility Know your stuff; admit what you don’t know
Reliability Do what you say; meet deadlines; follow up
Intimacy Listen; remember personal details; be human
Low Self-Orientation Focus on their success, not your credit

Supports: Networking Tracker, Practice Interviews (Fit)

Use the Trust Equation to prepare for networking conversations and fit interviews.

Help me prepare for a networking conversation using the Trust Equation:

**The Trust Equation**: Trust = (Credibility + Reliability + Intimacy) / Self-Orientation

**My Meeting**
- Person: [NAME]
- Company: [FIRM]
- Context: [How we connected, what I'm hoping to discuss]

**Credibility: How can I show I know what I'm talking about?**
- What research have I done on their firm/role?
- What relevant experience or knowledge do I have?
- What thoughtful questions show depth of understanding?

**Reliability: How can I demonstrate follow-through?**
- How will I prepare thoroughly before the meeting?
- What specific commitments can I make and keep?
- How will I follow up professionally after?

**Intimacy: How can I create genuine connection?**
- What might we have in common?
- How can I be authentic about my interests and journey?
- What's a genuine reason I want to talk to this person specifically?

**Self-Orientation: How do I keep it low?**
- What can I offer them (insight, help, connection)?
- How do I show genuine curiosity vs. just "asking for things"?
- What questions focus on learning about them vs. pitching myself?

Help me plan specific talking points that maximize trust.

Character Dimensions for Fit Interviews

Consulting firms evaluate: - Integrity: Do you do the right thing? - Judgment: Do you make good decisions? - Humility: Can you admit mistakes? - Resilience: How do you handle adversity? - Curiosity: Are you genuinely interested in learning?

Help me prepare to demonstrate character and judgment in fit interviews:

**Story Mapping**
For each dimension, identify a story that demonstrates it:
- Integrity story: [Brief description]
- Judgment story: [Brief description]
- Humility story: [Brief description]
- Resilience story: [Brief description]
- Curiosity story: [Brief description]

**Cultural Fit Questions**
Prepare for questions like:
- "Why consulting?"
- "Why our firm specifically?"
- "What do you do outside of work?"
- "Tell me about a time you failed"

**Practice Responses**
Let me practice answering fit questions. Give me one at a time and provide feedback on:
- Did I show authentic character?
- Did I demonstrate good judgment?
- Did I come across as someone they'd want on their team?

Group Settings: Info Sessions & Group Interviews

In group settings, firms evaluate how you work with others. Apply the Trust Equation while demonstrating collaboration:

Help me prepare for a group recruiting event:

**Event Context**
- Type: [Info session / Group case / Networking event]
- Format: [What will happen]

**Trust Equation in Groups**
- Credibility: Contribute substantively, but don't dominate
- Reliability: Follow through on any commitments made in the room
- Intimacy: Build genuine connections, not transactional ones
- Low Self-Orientation: Help the group succeed; build on others' ideas

**Collaboration Signals**
What behaviors will show I'm a team player?
- Active listening: [How I'll show engagement]
- Building on ideas: [Phrases like "Building on what X said..."]
- Supporting others: [How I'll acknowledge good points]
- Leading when needed: [How I'll step up appropriately]

**If Attending with Classmates**
- How can we support each other without looking rehearsed?
- How do we avoid competing or undermining each other?

Supports: Capstone Presentation

Map stakeholder concerns and develop a plan to build trust.

Help me apply the Trust Equation to key stakeholders:

**Trust Equation Reminder**
Trust = (Credibility + Reliability + Intimacy) / Self-Orientation

**Stakeholder Analysis**
For each key stakeholder in my project:

**Stakeholder 1: [Name/Role]**
- Their primary concerns:
- What they care about most:

Assess my trust components:
- Credibility: How can I show I know what I'm talking about?
- Reliability: How can I demonstrate follow-through?
- Intimacy: How can I connect on a personal level?
- Self-Orientation: How do I show this is about their success?

**Trust-Building Plan**
For each stakeholder:
1. What specific action will increase credibility?
2. What commitment will I make (and keep) to build reliability?
3. What genuine connection can I make to build intimacy?
4. How will I keep self-orientation low?

**Red Flags**
- Where might my credibility be questioned?
- Where have I been unreliable?
- What might make them think I'm self-oriented?

**Improvement Plan**
What's my #1 priority to build more trust with each stakeholder?

5.2 Prewire Stakeholders

Never surprise decision-makers in a meeting

Never surprise stakeholders in a meeting. Prewire your recommendations.

Recruiting Application Client Work Application
Before asking for a referral, build the relationship Before the steering committee, share findings with key stakeholders individually

Prewiring Principles:

  1. Identify key stakeholders: Who needs to be aligned?
  2. Meet individually: Share findings, get reactions
  3. Incorporate feedback: Adjust recommendations if needed
  4. Build support: Convert skeptics before the room
  5. No surprises: Everyone should know what’s coming

5.3 Navigate Difficult Conversations

Deliver hard messages constructively

Sometimes you have to tell people things they don’t want to hear.

Recruiting Application Client Work Application
Handle difficult fit questions with poise Deliver tough messages about performance, strategy, or organization

Yes-No-Yes Framework:

  1. Yes: Affirm their perspective or concern
  2. No: Deliver the difficult message directly
  3. Yes: Offer a path forward or positive framing

Example:

  • “I understand you’ve invested heavily in this product line (Yes). The data shows it’s not recovering, so we recommend sunsetting it (No). This frees resources to invest in your highest-growth segments (Yes).”

Teamwork & Collaboration

Collaborate effectively with team members and other stakeholders; give and receive feedback

5.4 Coordinate as a Team

ImportantQuiz 10 Readings

Read this article before class:

  1. The Pyramid Principle — Consulting Toolbox (with Examples) — Barbara Minto’s framework for structuring communication: lead with the answer, support with grouped arguments.

Present with consistent messaging and smooth handoffs

In consulting, you rarely present alone. Teams must be aligned.

Recruiting Application Client Work Application
In group interviews or networking events, coordinate with peers Present as a team with consistent messaging and smooth handoffs

Team Presentation Principles:

  1. Align on the storyline: Everyone knows the narrative
  2. Clear handoffs: Who covers what
  3. Support each other: No contradictions or surprises
  4. One voice: Consistent framing and recommendations

Supports: Capstone Presentation

Coordinate with your capstone team to create a unified presentation with smooth handoffs.

Help my team coordinate our capstone presentation:

**Team Members**
- [Name 1]: [Role/Section]
- [Name 2]: [Role/Section]
- [Name 3]: [Role/Section]

**Storyline Alignment**
First, let's align on our overall narrative:
- What is our main recommendation?
- What are the 3 key supporting points?
- What's the "so what" for the client?

Does everyone agree on this framing?

**Section Ownership**
Who presents what?
- Opening/Context: [Owner]
- Analysis Section 1: [Owner]
- Analysis Section 2: [Owner]
- Recommendations: [Owner]
- Q&A Lead: [Owner]

**Handoff Planning**
For each transition:
- Transition 1: [Person A] → [Person B]
  - Last sentence from A:
  - First sentence from B:

- Transition 2: [Person B] → [Person C]
  - Last sentence from B:
  - First sentence from C:

**Consistency Check**
Review for alignment:
- Are we using the same terminology?
- Are our numbers consistent across sections?
- Do our recommendations match across speakers?
- Are our action titles telling one coherent story?

**Rehearsal Plan**
- When will we do a full run-through?
- Who will give feedback?
- What's our backup plan if someone loses track?

**Q&A Coordination**
- Who answers what types of questions?
- How do we hand off if the wrong person gets a question?
- What are the 5 hardest questions we might get, and who answers each?

Coachability

Incorporate feedback rapidly; demonstrate growth through iteration

5.5 Seek Feedback

Constantly improve through input from others

The best consultants constantly improve through feedback.

Recruiting Application Client Work Application
After mock interviews, ask for specific feedback and apply it After presentations and deliverables, ask what could be better

Seeking Feedback:

  1. Ask specifically: “What’s one thing I could improve?”
  2. Listen fully: Don’t defend or explain
  3. Thank them: Feedback is a gift
  4. Apply it: Show improvement next time

Demonstrating Coachability:

  • Before/after examples show growth
  • Rapid incorporation of feedback
  • Asking for feedback (not waiting for it)
  • Openness to being wrong

Supports: Practice Interviews

Process feedback from mock interviews and create a structured improvement plan.

Help me process feedback and build an improvement plan:

**Feedback Received**
[Paste or summarize feedback from mock interviews, TA sessions, or practice partners]

**Feedback Analysis**
Organize feedback into categories:

1. **Case Interview Feedback**
   - Structuring:
   - Math:
   - Synthesis:
   - Communication:

2. **Behavioral Interview Feedback**
   - Story content:
   - Delivery:
   - Authenticity:
   - Brevity:

3. **General Feedback**
   - Confidence:
   - Presence:
   - Other:

**Pattern Recognition**
- What feedback have I heard multiple times?
- What's my biggest strength?
- What's my biggest area for improvement?

**Improvement Plan**
For my top 3 improvement areas:

Area 1: [Issue]
- Specific actions to improve:
- How I'll practice:
- How I'll know I've improved:

Area 2: [Issue]
- Specific actions to improve:
- How I'll practice:
- How I'll know I've improved:

Area 3: [Issue]
- Specific actions to improve:
- How I'll practice:
- How I'll know I've improved:

**Timeline**
- This week I'll focus on:
- Next week I'll focus on:
- Before my real interviews I'll:

Supports: P1, P2, Capstone

Practice incorporating feedback to improve your deliverables.

Help me revise my deliverable based on feedback:

**My Deliverable**
[Paste or describe your deliverable - slide deck, analysis, memo]

**Feedback Received**
[Paste or summarize feedback from TA, professor, or peers]

**Feedback Triage**
Categorize feedback:
- Must fix (critical issues):
- Should fix (important improvements):
- Could fix (nice to have):

**Revision Plan**
For each "must fix" item:
- Original: [What it was]
- Issue: [What was wrong]
- Revised: [What it should be]
- Why: [How this improves it]

**Quality Check**
After revisions:
- Did I address all critical feedback?
- Did the revisions improve clarity?
- Did I maintain consistency?
- Is it now client-ready?

**Learning for Next Time**
- What will I do differently on my next deliverable?
- What feedback do I want to make sure I never get again?

**Feedback Loop**
Would you review my revisions and confirm they address the original feedback?

Putting It Together

The Collaboration actions flow:

Build Trust → Prewire → Handle Hard Conversations → Coordinate → Seek Feedback

This is where consulting becomes influence, and where careers are made.

Practice This Week

  1. Prewiring exercise: Plan how you would prewire a controversial recommendation
  2. Feedback request: Ask one pod member for feedback on one diamond axis, and write down what you will change