BYU Strategy - Marriott School of Business

Thought Leaders

The people below are worth learning from. The first table is product management proper. The two after it are the accounts worth following while you build, and the ones worth following to understand where the field is heading.

Follow fewer accounts than you think. A short feed you actually read is more useful than a long one you scroll past.

One thing to know before you build a feed: application architecture has almost no social media presence. Nobody posts in depth about schema design, deploys, or CI. For that part of the work, feeds will not help you and the docs and books in Builder Resources in the Product Management book are where to learn it.

Product management

Category Name Description Links
Foundations & Methodology Marty Cagan Founder of SVPG, author of INSPIRED, EMPOWERED, and TRANSFORMED. How strong product teams operate Website • LinkedIn
Dan Olsen Author of The Lean Product Playbook, consultant helping companies build products customers love. Lean product and product-market fit Website • LinkedIn • X
Teresa Torres Product discovery coach, author of Continuous Discovery Habits, creator of the Opportunity Solution Tree framework Website • LinkedIn • X • Substack
Melissa Perri CEO of Produx Labs, author of Escaping the Build Trap, product strategy expert X
Strategy Gibson Biddle Former VP Product at Netflix, creator of the DHM model (Delight customers in Hard-to-copy, Margin-enhancing ways) Website • LinkedIn • X • Medium
Shreyas Doshi Former product leader at Stripe, Twitter, Google, and Yahoo. Known for frameworks like the LNO System Website • LinkedIn
Paul Graham Co-founder of Y Combinator. The essays more than the account. Written for founders building their own thing Essays • X
Growth & Scaling Brian Balfour Founder/CEO of Reforge, former VP Growth at HubSpot, venture partner at Long Journey Ventures Website • LinkedIn • X • Reforge
Casey Winters Growth advisor, former CPO at Eventbrite, led growth at Pinterest and Grubhub, partner at Reforge Blog • LinkedIn • X
Design & Leadership Julie Zhuo Former VP Product Design at Facebook, author of The Making of a Manager, co-founder of Sundial Website • LinkedIn • X • Substack • Medium
Education & Community Lenny Rachitsky Former Airbnb PM, author of Lenny’s Newsletter, one of the most popular product management publications. Researched product, growth, and career advice Substack • X
Aakash Gupta Product leader and educator sharing frameworks for product growth and strategy LinkedIn • X • YouTube
Paweł Huryn Product leader behind The Product Compass, sharing practical PM frameworks and insights LinkedIn
Colin Matthews Product leader focused on AI product management and modern PM practices LinkedIn

Who to follow while you build

The most useful accounts for building products with AI agents.

Account Why
@ClaudeDevs Official Anthropic developer updates. Where Claude Code, API, and MCP changes get announced first
@bcherny Boris Cherny Head of Claude Code. Agents, tooling, engineering workflow
@simonw Simon Willison Creator of Datasette, co-creator of Django. Near-daily practical posts. His blog is the better resource, organized by tag
@steipete Peter Steinberger Built and sold PSPDFKit, now works on agents full time. Posts about advanced multi-agent setups. Not a first read
@emollick Ethan Mollick Wharton. Structured experiments on what AI is actually good and bad at. One Useful Thing is the better subscription
Every: @danshipper, @kieranklaassen, @every They ship AI products in public, Cora and Spiral among them, then write up what happened. Kieran on compound engineering is the most specific writing anywhere on agentic workflow
@HamelHusain Hamel Husain and @sh_reya Shreya Shankar The two people who turned evals into a teachable subject. Their free course is a good place to start on evals
@chipro Chip Huyen Wrote AI Engineering. Production systems, cost and latency tradeoffs
@swyx Links people and ideas across AI engineering, through Latent Space
@amanrsanger Aman Sanger Cursor founder. The one framework account that bears directly on this stack
@alexalbert__ Alex Albert Anthropic, on prompting and agent behavior. The practice counterpart to @ClaudeDevs announcements

Where the field is going

Useful for perspective, not for shipping this week.

Name Handle Who they are
Sam Altman @sama CEO, OpenAI
Dario Amodei @darioamodei CEO, Anthropic
Demis Hassabis @demishassabis CEO, Google DeepMind
Greg Brockman @gdb Co-founder, OpenAI
Jensen Huang @JensenHuang CEO, NVIDIA. The compute side of AI
Marc Andreessen @pmarca Co-founder of a16z, creator of Netscape. Investment and long-term views. Also writes at the a16z blog
Aaron Levie @levie Co-founder and CEO of Box. Enterprise cloud and AI. Also on LinkedIn
Andrej Karpathy @karpathy Researcher and educator. The clearest explainer of how LLMs work
Andrew Ng @AndrewYNg Founder of DeepLearning.AI. Applied ML and career advice
Yann LeCun @ylecun Deep learning pioneer, NYU. Strong and useful dissenting opinions
Fei-Fei Li @drfeifei Stanford HAI. Created ImageNet. Human-centered AI
Sebastian Raschka @rasbt Author and educator on LLM implementation
Lex Fridman @lexfridman Long-form interviews with AI researchers and founders
Logan Kilpatrick @OfficialLoganK AI developer ecosystem and platform
Kai-Fu Lee @kaifulee Investor and author. Global and China AI perspective